Digital Marketing

Preparing Your Search Campaigns for the Holiday Season

by James Kim | Nov 1, 2018 | Digital Marketing

It’s about that time again: family comes to town, things start looking festive, and…marketers are preparing their campaigns for the holiday shopping season. Last year in Q4, search ad spending on Google grew 23% year over year.* That growth trend is likely to...

5 Ways to Make Voice Search Part of Your Online Strategy

by Shannon Walsh | Aug 16, 2018 | Digital Marketing

“Hey Siri…,” “OK Google…,” “Alexa…” To consumers, using the personal assistant on their device of choice is a high-tech way to get answers simply by asking a question. But, to businesses, this represents the next frontier of search: voice search. Voice...

How to Use Google’s Custom Affinity Audiences

by Alan Cuevas | May 2, 2018 | Digital Marketing

Narrowing your target audience can be a challenge, especially when working within Google’s Display Network. AdWords offers helpful targeting tools, but what happens when the defined target audience is too broad and remarketing is not available? Welcome to Custom...

Robot baseball | Firewood at SMX recap

by Kris Belau | Apr 6, 2018 | Digital Marketing, Marketing Strategy

Another year and another great show at Search Marketing Expo (SMX) in San Jose. For those who may not be familiar, SMX is a top conference for SEO and SEM professionals. This annual event attracts thousands of marketing practitioners from around the globe and helps...

The Changing Nature of Language —Thanks, Internet!!!

by Sean Dunnigan | Mar 23, 2018 | Digital Marketing

The internet has led an unprecedented assault on the English language. Every day, new slang is tossed around on places like Twitter, Reddit, and the anarchic Comments SectionTM as if they were spoonfuls of mashed potatoes being hurled in a school cafeteria. It’s left...

One Weird Trick to Improve Your Remarketing

by Zack Schumacher | Mar 5, 2018 | Digital Marketing, Marketing Strategy

Remarketing has come a long way. Just a few short years ago, marketers often needed to make a business case for the incrementality of remarketing (i.e., were you paying for users that would come back anyway or were you increasing sales?). Thankfully remarketing has...

Preparing Your Search Campaigns for the Holiday Season

5 Ways to Make Voice Search Part of Your Online Strategy

How to Use Google’s Custom Affinity Audiences

Robot baseball | Firewood at SMX recap

The Changing Nature of Language —Thanks, Internet!!!

One Weird Trick to Improve Your Remarketing

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