Advertising, Haiku, and You

Advertising, Haiku, and You

If you only had 17 syllables to explain life in the Firewood office, what would you say? Tough question, isn’t it? Well, Firewood’s LinkedIn team wanted to give it a try. Here’s our playful massacre of haiku, the unrhymed poetic form popularized in Japan. With five...

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Font: A Love Story

Font: A Love Story

When Robbie Kowalski asked me out in the fourth grade, even at nine, I knew in my heart of hearts that it could never, ever work. The note he used—which he had painstakingly two-finger typed and printed in the school computer lab—read something along the lines of, “I...

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The Creative Process

The Creative Process

I’ve spent most of my working life as a copywriter, generally teamed up with an art director. While art directors and copywriters each have their individual skills that are applied at the later stages of a project, the initial part of the creative process is a...

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